ULYSSE NARDIN BECOMES THE OFFICIAL TIMEKEEPER OF “THE EXPLORERS”, THE “EARTH INVENTORY” !
On World Ocean Day, celebrated on June 8th every year, Ulysse Nardin is proud to announce its partnership with The Explorers, a European initiative with global ambitions. The Explorers brings a new approach to educating and raising awareness of our planet. This very first collaborative global media platform is present in 170 countries and is in the process of compiling an inventory of the Earth’s heritage in 17 languages. The goal is complex and dynamic: raising awareness of the planet’s wealth, beauty and fragility.
As part of the Kering group, Ulysse Nardin has an ambitious roadmap to reduce our environmental footprint by 2025. We have fully integrated this target in our corporate and business strategy”, says Patrick Pruniaux, CEO of Ulysse Nardin. “Protecting our planet is part of our top priorities and we will make every effort we can to support those who nobly endeavor to achieve the same goal.
“The surface of the Earth is similar to the human body: 70% water and 30% solid mass. I want to perform a visual check-up of the planet just as I performed medical check-ups on my patients. The Explorers will create a new inventory – an archive of the world’s natural diversity whose main strength lies in the emotion generated by its beauty.” Says Olivier Chiabodo, co-founder of THE EXPLORERS.