FOR THE ENTIRE MONTH OF JUNE, THE DIVER X NEMO POINT WILL BE ULYSSE NARDIN’S ONLINE, ONE & ONLY HERO
Customers’ buying experience has evolved, and brands need to make more of an effort to go to their clients and be present where they currently shop and find inspiration. E-commerce transactions have surged spectacularly due to the lockdown imposed by the health crisis. In response to the current e-commerce boom Ulysse Nardin is using its agility to accelerate its digitalization process, moving forward the launch of its new e-commerce website to the 3rd of June. Launching e-commerce is crucial nowadays, however one should have a strong yet balanced omni-channel strategy to meet the expectations of younger clients and to continue inspiring them to engage with the brand – it has been predicted that by 2025, Millennial and Gen-Z consumers will represent nearly half the audience for luxury goods. To mark the occasion of the e-commerce launch, Ulysse Nardin lovers will have the unique and Xclusive opportunity to buy the DIVER X NEMO POINT available exclusively online for the entire month of June.
“Selling online comes as a natural course in our desire of rejuvenating the brand image,” explains Françoise Bezzola, Chief Marketing Officer at Ulysse Nardin. “With an increasing visual identity for the last two years, followed by the implementation of new boutique concepts in Geneva, Shanghai, Dubai and Beijing, e-commerce was evident and the next logical step. Today, we Xplore a new digital path. However, it is crucial to do it in a good cooperation with the traditional multi-brand retail network, to make the online experience as seamless as possible and also do it by offering exclusive products whose rarity will justify the online purchase.” she concludes.